The time has almost come for Nvidia to pay the piper, and you're the piper, provided you live in the U.S. and purchased a GeForce GTX 970 graphics card sometime between September 1, 2014 and August 24, 2016. If so, you're entitled to a $30 refund per card as part of a proposed settlement agreement.
http://www.pcgamer.com/heres-how-to-claim-your-30-nvidia-geforce-gtx-970-settlement/