Google has agreed to buy DoubleClick for US$3.1 billion in cash, an acquisition that strengthens Google's status as an online advertising powerhouse.
DoubleClick's network of advertisers and Web publishers, as well as its technology to serve ads and manage campaigns, is expected to boost Google's ad business, specifically for display and rich media advertising, which aren't Google's specialties.
Google generates most of its revenue from search engine, pay-per-click advertising, which are text ads that link to advertisers' Web sites, but it has lagged behind Yahoo and others in banner, graphical and video ads.
Um, err and I did have a quick look.May need glasses I think.Or use ctrl + mousewheel.
