YouTube, MGM Bring Full-Length Films Online

YouTube, MGM Bring Full-Length Films Online

As further evidence that media companies are learning to stop worrying and start loving YouTube, FremantleMedia also announced Monday that it will produce original content for the video-sharing site.

By Thomas Claburn

InformationWeek

November 10, 2008 02:40 PM

While Viacom (VIAB)'s copyright lawsuit against Google (NSDQ: GOOG)'s YouTube continues to drag on, other media companies are learning to stop worrying and start loving the video-sharing site.

On Monday, MGM Worldwide Digital Media said it had struck a deal with YouTube to make full-length movies and promotional clips from MGM's library available online.

"We're looking to mine the breadth and depth of the MGM library to build out and promote branded, multiplatform opportunities on demand, online, and wherever viewers consume their entertainment," said Jim Packer, co-president, MGM Worldwide Television, in a statement.

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