You are greatly mistaken about this website. Also, you act as though I am suggesting only an executable when in fact all of the options of the program are available for manual introduction into the system through the registry tweaks page, which I recommended for those not willing to try the program.
This is not some stupid "Internet accelerator". This is a true optimization of all the network settings in Windows.
I suggest you actually look into what I am saying before you jump to conclusions.
For example, enter an administrator elevated command prompt and type "netsh int tcp show global". You will see a listing of features.
Windows has a very conservative TCP Auto Tuning algorithm implemented by default. The RWIN is not increased very fast to, I believe, reduce TCP overhead. In order to adjust your autotuning, you must disable Windows Scaling Heuristics, which enforces the conservative policy.
Type "netsh int tcp set heuristics disabled".
Then type "netsh int tcp set global autotuninglevel=normal". Note that "normal" is NOT on by default and that the Windows Scaling Heuristics default settings ARE conservative.
Next up you can improve throughput by enabling CTCP, a congestion control provider.
"netsh int tcp set global congestionprovider=ctcp"
This setting must be applied every time Windows starts, so create a text file with the 3 letter extension "cmd" and have it contain the previously mentioned text and place it in your startup directory (google it to find out how).
You definitely want to enable TCP Chimney Offload, which is disabled by default. It offloads some network processes to your network card instead of going to your processor.
Type "netsh int tcp set global chimney=enabled".
This is a sample of the things this program and that registry tweak article provide.
Again, this is not some crappy "Internet accelerator". This is the real deal, people. I guarantee results. It's not as necessary as it was back in the Windows 9x days, when Microsoft set the MTU setting for dial-up modems and your transfer rates took a major toll, but it's worthwhile. You should at least enable the features disabled by default in the TCP global settings (there are more features to enable in direct registry editting).
Also, Adavari is right about backups. The TCP Optimizer has backup functionality built-in, but you probably won't be using it until you become acquainted with speedguide.net like I have. I recommend a simple system restore.
Edit: If you are involved with a server, there is an undocumented feature in Windows 7 to protect against distributed denial of service attacks. It is found in the registry tweaks section.
And if you are a gamer, you can decrease latency at the cost of a few kilobytes a second by disabling Nagle's algorithm, which delays transmission of small packets of data and then sends them out as larger packets to increase transfer speed.