The typical use is:
1. User deletes a file.
2. User decides to recover file.
3. User searches on-line to find a solution.
4. User finds Recuva, downloads, installs and attempts to recovery.
On the front page, the user should be warned that down loading and executing will likely destroy their ability to recover the subject files.
In the rush to 'sell', the requirement to protect the user from actions you know will destroy their data, has been ... neglected.
After warning the user of this folly, the next statement should be exactly what they need to do to best support their immediate need - not your need to sell.
Ray