This destination reaches approximately 13,986 U.S. monthly uniques. The destination caters to a HH income up to $60k, over 65, heavily male group. The destination's audience's affinities are magazines (Rolling Stone, PC World), specialty retail (Comp USA, Staples, Best Buy) and auto info (Cars Direct).
Most of that info they can gather just by having some software read the forum, links, etc. The household income thing, who knows how they gather such info and for all we know it could just be random bulls**t.