Adblock Plus, the Internet's leading ad-blocking browser add-on, has launched its own ad network that will show ads to the users that have intentionally opted to block ads using its service.
Yesterday, Williams announced a new version of the Acceptable Ads Program, which will be available as a marketplace for website operators.
Webmasters will be able to browse this ad market, and choose the ads they want to feature inside their websites. These ads will only show up for users employing Adblock Plus. Those accessing a website without the ad blocker installed will see the company's regular ads.
Ironically, through the launch of this new marketplace, Adblock Plus is now a legitimate ad network, but for its own section of the Internet, where it purged all competition.