Avast Premium Security? in CCleaner Help Requests Posted Thursday at 13:54 9 hours ago, Andavari said: Although some people refuse to use a free antivirus for various reasons ... one of the main reasons being that the paid AV industry has been telling everyone that with free AV "you get what you pay for". But one might conclude that they have an ulterior motive for propagating that perception The reality is that free AV brands often outperform paid AVs in independent testing. In recent years Avast won the "top rated" protection from the industry bible AV-Comparatives in 2020, 2019, 2017 and 2015 (https://www.av-comparatives.org/awards/avast/). AVG won in 2019 and 2018 (https://www.av-comparatives.org/awards/avg/). And the free offerings from Kaspersky and Bitdefender tend to stack up pretty well too. A recent review of the free AV landscape can be found here: https://uk.pcmag.com/antivirus/120817/the-best-free-antivirus-protection So how is this possible? The business model for companies whose core offering is a free AV (Avast/AVG/Avira/etc) is the same as the business model that we have here at CCleaner - build a free product that provides value to customers such that everyone will want to use it, and the money comes in from a percentage of customers who see sufficient value to upgrade to premium features. Most people never buy, but a small percentage that do out of hundreds of millions of users starts to add up - and there aren't any channel partners asking for their share of the pie. On the other hand, companies whose core offering is a paid product may see more cash coming in the door, but most of that has to go the retailers and OEM partners that they pay to sell their software for them. Free software companies don't have those costs and can use the savings to pump more investment into making their products better instead.