Personally I find it more of a marketing ploy with all the constant updates...alot of the security crap they are claiming to be updating can be done within the program without requiring a complete download and install. Too many software programs get bugs if you install over the top of them...which, like several posters here, I delete the original program and install the new one so the install is fresh. Still think it is a marketing ploy since every time you download you get a ton of upgrade marketing spam. Well it is free, but it is still BS to have to go thru such crap just to update.